Conversion and growth

Checkout UX, accessibility, Core Web Vitals, structured data, analytics events, and Persian RTL localization.

Skill	What it covers
checkout-ux-and-conversion	Design checkout so the full cost is visible before payment, guest purchase works, and field or payment errors can be corrected without losing the cart. Use when changing the checkout flow, address form, payment choice, or order confirmation page.
ecommerce-seo-structured-data	Add product JSON-LD that matches the visible offer, including price, currency, availability, and images, without a second conflicting Product node. Use when editing product-page SEO, schema.org markup, or merchant listing data.
conversion-event-tracking	Send commerce analytics events with stable names, item ids, and a purchase event that fires once from a confirmed order. Use when adding or changing view_item, add_to_cart, begin_checkout, purchase, or refund tracking.
rtl-and-persian-localization	Localize a storefront for Persian (fa_IR) and right-to-left layout: logical CSS, digits, Yeh and Kaf, ZWNJ, currency display, and Gregorian storage. Use when building or reviewing Persian, Farsi, or RTL commerce UI.
storefront-accessibility	Build product, cart, and checkout pages that meet WCAG 2.2 AA: keyboard use, visible focus, labels and autocomplete, announced errors and cart updates, contrast, and target size. Use when building or reviewing storefront UI, forms, filters, carousels, or checkout for accessibility.
storefront-performance	Improve storefront Core Web Vitals (LCP, INP, CLS) using field data at the 75th percentile, image and font loading, caching of catalog pages, and lighter third-party scripts. Use when product or category pages feel slow, Web Vitals fail, or a theme, app, or script change needs a performance check.