Ecommerce SEO structured data

Always-on rule for ecommerce-seo-structured-data  ·  Source

• Emit one Product node that matches the visible product. Do not add a second Product JSON-LD block on a WooCommerce page that already prints one.
• Prefer the woocommerce_structured_data_product filter on WooCommerce. On a custom storefront, render JSON-LD in the server HTML.
• Use a JSON number for price and an ISO 4217 priceCurrency. Do not put currency symbols or Persian digits in the price.
• A variant page marks up that variant's price, SKU, and availability. Do not mark a sold-out unit as InStock.
• Merchant listings need name, image, and one Offer with a price greater than zero. Product snippets can use AggregateOffer for a visible price range.
• If both offers.price and priceSpecification are set, the offer price is the one Google uses. Keep it positive for a merchant listing.
• Set availability from the unit's stock status. Map WooCommerce onbackorder to BackOrder.
• Keep name and description in the page language. Keep hreflang and canonical URLs consistent for translated pages.
• Run scripts/check-product-jsonld.mjs for the merchant or snippet profile before shipping the markup.